SAY IT! Mental health campaign launched
We are proud to announce the launch of the SAY IT! campaign, a joint initiative of the Sweden–Ukraine Foundation (ISSU) and the National Psychological Association of Ukraine (NPA).
The campaign is built on a clear mission: to educate people on how to communicate with and support those affected by war-related trauma.
Breaking the silence around trauma
Millions of people in Ukraine are living with the invisible wounds of war.
For relatives, friends and community of survivals and veterans the questions often arise: “What can we say? How can we help?”. SAY IT! was created to answer these questions while campaign provides simple, practical guidance that makes it easier to talk about trauma and offer meaningful support without fear of saying the “wrong thing.” By sharing clear, practical guidance, we want to empower everyone to feel more confident in offering support.
Educational Videos Coming Soon
At the heart of the campaign is a series of short educational videos, launching soon. Each video is developed with leading psychologists and provides concrete advice on how to talk to and support people who have experienced war trauma.
These videos will be available on our social media and other digital platforms, and free to be shared widely. Our goal is to reach as many people as possible with simple, accessible tools for compassionate communication.
For those in urgent need of professional help, a free Psychological Support Hotline is already available in Ukraine:
☎ 0 800 100 102 operating daily from 09:00–05:00 (Kyiv time)
We wanted to secure the opportunity for no one to face trauma alone - and thanks to this hotline, immediate and confidential support is just a phone call away.
How You Can contribute?
Together, we can ensure that this campaign reaches every corner of Ukraine — and beyond. Here’s how you can support:
Become a campaign partner: Contact us at info@issu.se
Donate directly: SWISH 90 09 218 | BANKGIRO 900-9218
Every contribution helps us spread knowledge, support helpline and ensure more people know they are not alone.
