Calling for partners: SAY IT! mental health campaign

This September, Insamlingsstiftelsen Sverige-Ukraina (ISSU) together with the National Psychological Association (NPA) will launch the SAY IT! Mental Health Campaign in Ukraine.

Why this campaign matters?

Across Ukraine, countless families and veterans are carrying invisible wounds of war, from grief and displacement to ongoing stress and fear about the future. Many have witnessed traumatic events, lost loved ones, or live in a constant state of uncertainty. Trauma has touched nearly every second person in Ukraine, and the need for psychological support has never been greater.

The SAY IT! campaign responds to this crisis through a series of short educational films that give people practical advice on how to communicate with and support those who have experienced war-related trauma. Each film ends with a clear call-to-action, directing viewers to the free and anonymous psychological helpline (0 800 100 102), available daily to provide professional support.

Why we need partners?

To make this campaign reach as many people as possible, we are calling for partners and sponsors. Your support will help us expand the distribution and ensure the films are seen nationwide.

As a sponsor, you will be recognized with visibility in videos, campaign materials and during public screenings, showing your commitment to mental health, resilience, and support for Ukraine.

Join us in creating impact

With your partnership, we can extend the reach of trauma education, deliver self-help tools to communities in need, and strengthen the national psychological helpline that provides a lifeline for thousands.

📧 For partnership details, please contact: info@issu.se
💳 For direct donations: SWISH 90 09 218 | BANKGIRO 900-9218